The Generation product family was introduced in a surprise announcement to kick off eyeon's participation at NAB 2008.

"eyeon Generation is delivering a workflow solution that is highly customizable. We don't dictate how studios should work; eyeon provides a very flexible open integration policy that will easily fit studio pipelines, big and small. This is the next level in providing the tools needed to collaborate and finish more complex work. It's about the team, as well as the suite."